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To use it, you'll need to have Facebook set up on your phone. Would you like to be able to connect with potential candidates live, via video? You could show them what a few minutes on the job are like, introduce some coworkers, or do a question and answer session about a job opening.įacebook has just come out with a tool that allows you to broadcast live videos right in your Facebook feed. Use Facebook Live to meet potential candidates. If you're not connected to people you work with on Facebook, you may want to consider using your email account to connect with them. If you're friends with employees or colleagues on Facebook, you can use the "Invite Friends" feature. The most manually intensive method involves inviting them individually by going to your Facebook home page, copying and pasting the website address (the URL), and emailing it to employees. By getting your employees to like your Facebook page, you're connecting yourself to a network of people who work in your industry. People tend to build networks of friends with similar interests. Tap into your employees' network of friends. Following a few simple tips, you can create videos to promote your jobs and company work culture on Facebook. But these days we've got great little cameras tucked into all our phones. So video content should be part of your efforts.ĭoes producing video sound expensive and scary? It used to be much harder than it is now. The word is that Facebook has been giving video posts a lot of love in feeds, showing them more often than other posts. Make a video ad that candidates and Facebook will love. People can also like, sharek, and comment on it. When you run the ad, Facebook will automatically create a call to action that allows people to say if they're interested in attending the event and confirm if they plan to attend or not. To create these, first, you'll need to create an event with Facebook. But how do you make sure it's well attended?įacebook also offers event-specific ads. If you're preparing to do a lot of hiring, a job fair or a smaller job event may be right for you. Create an event ad to promote your job fair. Now, take everything you've learned and make that the focus of your Facebook recruitment strategy. Now go to Glassdoor's reviews and look at what people in the position you're hiring for complain about. This could be the relationships they have with coworkers, the location, the equipment, the benefits, etc. To get started, you'll want to do some quick research: Talk to your colleagues and find out what they love most about the job. There are a lot of companies competing for your ideal candidate's attention on Facebook. Either option delivers a relevant audience for your job post and won't break the budget.ĥ Tips for Recruiting on Facebook: 1.
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Recruit on a budget.ĭepending on your budget, you might only use free job posts and encourage your fans to share these in order to reach potential candidates or you set a budget that suits you to run highly targeted ads. The highly social aspect of the platform also makes it more likely for candidates who are not interested in your vacancies to go ahead share them with individuals they believe may be perfect for the job. Find passive candidates.įacebook offers a very effective way for employers to reach and attract the attention of passive candidates. When you create paid ads or boosted posts, you can clearly define the audience your ad should reach. Not only does the platform offer access to an incredibly large audience, but it also allows offers excellent ad-targeting features.
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If you want to be in control of the audience your ad reaches, Facebook is the place to post. People who "Like" your business's Facebook page may see your job post in their news feeds. When to Use Facebook to Post Jobs: Recruit candidates who are loyal to your brand.įacebook offers a great way to reach candidates who are already fans of your business.
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